As buyers move to research and make a purchase online, B2B online sellers must be where their customers are. Hence, B2B sellers are also moving online because it gives them an opportunity to cut marketing costs.
While more people are looking to make purchases online, not all long-term customers are open to the idea. These buyers could have various reasons for why they don’t want to buy online. It could be a habit, concerns over security or sale, online customer experience expectations not being met. To convince all these customers to avail the opportunity is a big challenge for B2B sellers.
Modern buyers use social media, forums, and other channels to close a deal without the influence of a salesperson. Here is how you can increase online sale.
1. Provide necessary content
You must provide the related content including the most common questions your target audience asks at different stages before buying. The updated content on your website satisfy the buyer.
2. Get online sales leads
Social media especially LinkedIn is serving as the biggest lead generating channel, You can generate leads for your business. It can also help you connect on a deeper level with potential customers.While social media can be a time-consuming lead generation technique you can use third party tool like Sale Navigator Extractor LinkedIn to extract the information of prospects to serve you as leads.
Why Use Sales Navigator
Sales prospecting are now easier. LinkedIn Sales Navigator helps you find the right prospects, fast. LinkedIn's sophisticated algorithm, this sales tool gives you lead recommendations that are tailored to you. Easily save leads and follow updates of your prospects to turn cold calling into warm conversations.