What are the top trends in digital marketing/media today?

Today, everything is going digital -- health, banking, entertainment, fashion, real estate, and even currencies. With everything turning to digital, it means companies need to go online to market their businesses. To keep up with the fast-paced digital environment, experts need to stay in step with the evolving marketing trends.

Here are the leading digital marketing/media trends.

1. Content Marketing

Regardless of the type of marketing tactics you use, marketing is impossible without great content. The idea behind content marketing is not to force your customer to buy, but grab their interest in the product through the quality content that prospects find useful. Quality content must be the part of all forms of marketing:

· Blog Posts
· SEO
· PR
· PPC
· Info Graphics
· Interactive Consulting
· Video

2. Social media

Social media is the new arena of digital marketers. Social media marketing companies tirelessly research prospects on LinkedIn for what makes them engage with brands and try to find the best online solutions to cater their queries.

LinkedIn helps you to get connect with the like-minded professionals and convert them into leads using LinkedIn Lead Extractor . These prospects can beneficially transition from being highly potential leads to satisfied customers.

3. SMS/Mobile/App Marketing

Since the advent of the cell phone then Smartphone, SMS/Mobile/App Marketing has been a major topic of discussion for the Marketers.

Successfully reaching one’s target audience via text is actually an efficient alternative to email and social media. A short precise SMS to targeted prospect can convince a reader at least have a look on the product. You can tell your customers about your latest products, sales, special events and discounts offer. Because of its open rate the queries are answered abruptly.

Mobile marketing can provide targeted customers with time and location sensitive, personalized information that promotes products, services, and ideas better than ever. Companies have started formatting things to better serve mobile users with new mobile-friendly algorithm updates and mobile-optimized layout changes.

App marketing can be combined with mobile marketing to yield an even more fruitful result. Customers can be notified on the mobile about new offers, products or discounts.